The context
A collective where everyone is captain of their own ship.
Génération Y was born in 2020, took its official form in January 2022, and set itself a mission: bring the values of Generation Y into work. More freedom, meaning, flexibility and responsibility.
The agency became a collective of independent recruiters, specialised in rare profiles and tight markets: everyone works how they want, when they want, from where they want. To make it work, Génération Y gives them every tool they need.
The journey
From Excel to MCP, Génération Y's tooling journey.
- 2020Excel, paper, pencil, phone“If we had started with real tools, we would surely have performed much better.”
- An ATS, a CRM, and Zapier in betweenGood tools, but data split in two and automations to maintain.
- For 2 yearsATS and CRM in one place, in MarvinCandidates, clients, assignments, campaigns: one database for the whole collective.
- November 2026Claude, connected to Marvin through MCPThe AI reads all the agency's data and turns it into decisions.
The challenge
Getting independents to work together without losing the data or control.
- Data split in twoCandidates on one side, clients on the other: no way to follow activity end to end.
- Permissions per recruiterIndependents who share a brand and clients, but each keep their own portfolio.
- Metrics to steerTracking the collective's activity and the ROI of each channel, without manual reporting or mental load.
The solution
One tool for the ATS, the CRM and all the data.
The idea came from Thibaut, co-founder of Génération Y: bring ATS and CRM together to finally have all the data in one place. With Marvin, no more double entry or makeshift automation between two tools.
For Romain N., “a tool that does ATS and CRM means having all the data in one single place. It's absolutely brilliant.” And on the old setup: “Zapier, back then, felt like the future. Today, it feels like the past.”
- Unified ATS and CRMCandidates, clients, assignments and campaigns in the same database.
- A permission systemEach independent within their scope, management keeps the overall view.
- Multi-posting and applicationsAttached to the same history.
- Campaigns and metricsFollow-ups, sequences and activity tracking, without exports.
The AI moment
Claude connected to Marvin: two years of data finally start talking.
Romain connected Claude to Marvin through the MCP server. The AI reads the agency's whole history (candidates, clients, job ads, placements) and answers in plain language. Romain uses it like an expert: he hands it a problem, Claude pulls the data, proposes a plan and prepares the actions.
“Before, my data sat somewhere a bit obscure. With MCP, there are no limits anymore: it's as if it had access to everything and could read it all.”
- Job ad ROI, end to endA job board sees applications, not placements. With Marvin and Claude, Romain follows each ad through to the hire and knows which channel really pays off: “Indeed has no idea how many I convert.”
- Reviving a pool of 3,000 candidatesClaude segments the pool (recently contacted, already placed…) and prepares the follow-ups. It surfaced more than 200 candidates who reached the offer stage, then went elsewhere: “Calling them back makes sense. It's crazy.”
- An 80/20 action plan in 30 minutesRomain asks Claude, as an expert, for the 20% of actions that drive 80% of results, the opportunities and the blind spots. Thirty minutes later, a plan based on two years of Marvin data: “For my business, it makes total sense.”
The results
Less mental load, decisions based on data.
The whole collective works on the same database, each within their scope. Every job ad is tracked through to placement: the budget goes where hiring happens. And Romain is building the collective's metrics dashboard with Claude, without a developer.
Time saved also shows in what no longer needs doing: “9,221 applications worked through on a job board for 17 placements. Imagine the time lost.”
“I'm deeply convinced that AI gives a real competitive edge. And Marvin and Claude together work really well.”